Every year, for over twenty years at the beginning of December, the Pantone company announces the color of the year. Color of the year, expresses the current mood due to ongoing processes, and estimates of what to be expected in the near future. Pantone, for those of you who are not familiar, is an American paint company founded in the sixties and located in New Jersey. The company is known for its special method of matching colors, which is mainly applied in the world of printing, textiles, and plastics. The decision is always backed up with an explanation, and is a recommendation for the fashion, textile, interior and other designers to incorporate this color into their designs and give it a place of honor. Designers wait for this announcement in order to plan their collections.
The announced color for 2023 is Viva Magenta 18-1750
According to Pantone, it originated in nature it comes from the family of reds and expresses strength, energy, vigor, courage and the absence of fear, vitality, joy and optimism.
It's easy to understand how after the Corona period that brought us difficult situations, it's time for such an optimistic color. If we look for an exact definition of the color in the dictionary, we will find that it is a color on the scale between reds and purples, this shade presented in the Pantone website is more reminiscent to me of a dark pink or a bright warm and rich red, less see the blues there. I like the shades that are intermediate shades between colors, they are interesting to me and enrich our world.
Nowadays it is difficult to impose colors and designs, neither on designers nor on the general public, the period of "fashionable tyranny" has long since ended, Tend forecasting people predict a number of trends and designers and the common people chooses what suits them. I intend to adopt this happy color, you could say I adopted it a long time ago, because I just love it.
...” This year’s Color of The Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundary less shade that is manifesting as a stand-out statement. PANTONE Viva Magenta 18-1750 welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all” …
In the age of technology more and more dominating our lives, it is important to get inspiration from nature, that's why they call it Maggentaverse. A shade that connects the basic nature that has existed for thousands of years (this shade is inspired by the naturally produced red of cochineal) and the modern technological age represented by the virtual world that we see through the digital glasses.
May it be an empowering year for all of us, and to celebrate this great color, PANTONE 18-1750 Viva Magenta, you have 10% discount on all red and pink bags!